Stumbles for October 6, 2008

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SNL ratings still going strong

From the page: “”SNL” averaged a 7.4 household rating 18 share in the metered market overnights, Nielsen Media Research said Sunday afternoon. That’s within a tenth of a rating point of its Sept. 13 premiere, which itself was the highest rated show since Dec. 14, 2002, when Al Gore and Phish appeared.

And, as expected, Saturday’s show was heavy on the politics. It marked the third appearance this season by Tina Fey as Sarah Palin, along with surprise guest Queen Latifah sitting in as moderator Gwen Ifill and regular cast member Jason Sudeikis as Joe Biden. The 11 minute opening number drew rave reviews not only in the ratings but also the blogosphere, where the clip and Fey as Palin saying the GOP ticket would be all “mavericky” gained wide traction overnight. (Watch the clip at THR’s Live Feed Blog)”

Social Media for Business - Whos Doing it Well &How - ReadWriteWeb

From the page: “Charlene Li, co author of Groundswell, and former Forrester analyst, has recently launched her own company, the Altimeter Group. This week, she gave a keynote at the Social Media Marketing Summit 2008, San Francisco. Known for her commitment to social media, and belief that marketing and advertising are fatally flawed, Li started with a Google search on ‘Comcast’. The ninth result is a YouTube video titled: A Comcast technician sleeping on my couch. “< p>

Popularity: 35% [?]

Tags: groundswell, nielsen media research, youtube video, al gore, sarah palin

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