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We now know how Conan O’Brien plans to leverage his huge swell of support he found online in the wake of being forced out at NBC: a nationwide comedy tour.
The comedian announced on his Twitter account this morning the launch of TeamCoco.com, where fans can buy tickets to one of 30 shows, kicking off in Eugene, Oregon on April 12th. The tour, fittingly enough, is called “The Legally Prohibited From Being Funny on Television Tour,” a reference to the deal he made with NBC that keeps O’Brien off the air until the Fall.
A comedy tour has been rumored since shortly after Conan stepped down,Now, Conan officially has an outlet to keep the momentum going while he determines his next move on TV.
At the moment the site is down, perhaps an indication of how many fans are hitting his servers.
Are you going to go see one of Conan’s shows?
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According to the recently released JiWire Q4 2009 Mobile Audience Insights Report, looking at device use and consumer adoption of Wi-Fi and browsing behavior, the use of Wi-Fi enabled mobile devices in public hotspot locations continues to increase. 56% of respondents report they connect via their smartphone or other mobile device, and for 14% a mobile device is the primary means to connect to public Wi-Fi.
The overall growth of public Wi?Fi locations since 2004 is 439%, with a worldwide quarter-over-quarter growth throughout 2009 of 21.9%, and a growth of 2.6% in the fourth quarter.
| Growth in Worldwide Public Wi-Fi Locations (000) |
| Year |
Wi-Fi Locations |
| 2004 |
53.7 |
| 2005 |
93.0 |
| 2006 |
132.1 |
| 2007 |
219.7 |
| 2008 |
237.5 |
| 2009 |
289.5 |
| Source: JiWire, December 2009 |
The U.S. accounted for 26% of worldwide growth in Q4 2009, while the Top 10 U.S. Cities maintained their ranking from Q3 to Q4 2009. The fastest growing cites in the Top 10, Q4, were in the southern half of the U.S., and all had quarter-over-quarter growth that exceeded 1%.
| Top 10 U.S. Cities for Public Wi-Fi (Q4 2009) |
| Rank |
U.S. Cities |
# of Locations |
Q3 Rank |
% Change (from Q3) |
| 1 |
New York City |
887 |
1 |
+0.9% |
| 2 |
San Francisco |
869 |
2 |
?0.5% |
| 3 |
Chicago |
794 |
3 |
+0.1% |
| 4 |
Houston |
643 |
4 |
+3.9% |
| 5 |
Seattle |
608 |
5 |
?0.5% |
| 6 |
Los Angeles |
514 |
6 |
+1.6% |
| 7 |
Atlanta |
467 |
7 |
+2.6% |
| 8 |
San Diego |
451 |
8 |
+1.8% |
| 9 |
San Antonio |
429 |
9 |
?0.7% |
| 10 |
Austin |
425 |
10 |
+1.7% |
| Source: JiWire, December 2009 |
With the proliferation and adoption of mobile devices, more people are accessing the Internet outside their homes or their offices, whether on a mobile phone, netbook or even a gaming device… over 890 million new Internet enabled wireless devices are expected to ship this year alone… revolutionizing how people integrate media into their daily lives… ”
Nearly half of users make purchases online while out of the home and office, and are doing so on a broad range of devices.
| Mobile Audiences Device Use to Stay Connected (Q4, 2009) |
| Device |
% of Users |
| Laptop |
83% |
| Mobile device (eg: phones) |
56 |
| Netbook |
10 |
| Gaming device |
7 |
| MP3 |
7 |
| eBook |
4 |
| Camera |
3 |
| Source: JiWire, December 2009 |
Travelers took advantage of free Wi-Fi sponsored by Microsoft (Bing) and Google over the holidays. These campaigns contributed to an increase in usage at airports and cafés by 26% and 22.9% respectively in Q4.
| North American Public Wi-Fi Visits (Q4, 2009) |
| Venue |
% Change in Visits (Q3-Q4 2009) |
| Hotels |
+1.3% |
| Airports |
+26.0 |
| Cafes |
+22.9 |
| Other |
+12.1 |
| All venues |
+8.2 |
| Source: JiWire, December 2009 |
Further contributing to the increase in Wi-Fi use is the general shift from data cards to Wi-Fi. According to the Pew Internet and American Life Project, 9% of laptop users made the switch to Wi-Fi in the second half of 2009, notes the report.
| US Laptop Owners Connecting Wirelessly, 2009 |
| Connection Method |
% Market Q4,2009 |
| Wi-Fi Only |
72% |
| Wi-Fi and Data Cards |
11 |
| Data cards only |
17 |
| Source: Pew Internet & American Life, 2009 |
According to Jiwire when surveyed, the on-the-go mobile audience revealed they are avid online shoppers and most likely to shop online for convenience:
- 90% make purchases online
- 49% make purchases online while on the go
- 47% use the Internet as their primary source for making a purchase
- Internet stores, such as Amazon and eBay, are the most popular shopping destination with on-the-go audiences
- In December, the most frequently visited Web site categories were news, search engines and social networking
Popularity: 1%
If there were a national holiday to honor those in the ad biz, it would have be Super Bowl Sunday.
It’s the one day of the year where 100+ million people around the world sit in front of their screens (be they TV or Internet delivered) IN EAGER ANTICIPATION of seeing some of the advertising handywork of the year. They dare not miss a commercial, lest they be out of the loop during the water cooler discussions that inevitably take place the next workday.
Too bad this isn’t how folks view advertising the other 364 days of the year. Most of the time, it’s seen as an intrusion.
So what makes a Super Bowl ad so different? How did we get to this point where viewers actually go to the bathroom during the game action so they won’t miss a commercial?
In one word it’s content.
Since the Apple “1984″ spot more than two decades ago, the Big Game has been a showcase for engaging and entertaining spots. No, you needed something outrageous. Something that was “more” than what was considered acceptable on network TV. Something that translated well to the office water cooler pitter patter.
Here’s one of my favs:
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Do you have a favorite that you would like share?
Popularity: 1%
