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If there were a national holiday to honor those in the ad biz, it would have be Super Bowl Sunday.
It’s the one day of the year where 100+ million people around the world sit in front of their screens (be they TV or Internet delivered) IN EAGER ANTICIPATION of seeing some of the advertising handywork of the year. They dare not miss a commercial, lest they be out of the loop during the water cooler discussions that inevitably take place the next workday.
Too bad this isn’t how folks view advertising the other 364 days of the year. Most of the time, it’s seen as an intrusion.
So what makes a Super Bowl ad so different? How did we get to this point where viewers actually go to the bathroom during the game action so they won’t miss a commercial?
In one word it’s content.
Since the Apple “1984″ spot more than two decades ago, the Big Game has been a showcase for engaging and entertaining spots. No, you needed something outrageous. Something that was “more” than what was considered acceptable on network TV. Something that translated well to the office water cooler pitter patter.
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